Which headline would you trust more?

1) How to Bake a Cake in 9 Steps

2) I Thought I Couldn’t Bake Until I Tried This Cake Recipe (Now 3 Friends Use It Too)

Don’t lie. 😉

• 🧲 Earn the click in AI Overviews
• 📧 Social posts that actually earn email subs
• 🗞️ Stories to not doomscroll

🧲 Earn the click in AI Overviews

POV: You finally start ranking on Google after infusing your unique POV into content.

Google just told us how to still win clicks despite AI summarizing everything. VP of Search Liz Reid says AI Overviews surfaces pages that people actually click into.

The biggest takeaway? Truly original content is the #1 way to earn clicks and get noticed by the AI algos.

• “AI-generated” doesn’t necessarily = spam. Only generic, copycat content is counted as “AI slop.”
• Users click on REAL content. Make it super duper duper clear that your content is based on your unique POV. In other words, ditch generic titles for headlines that Mr. Beast would use (just scroll through his YouTube to see what I mean).
• Show expertise and craft. Google is “up-weighting” content based on real expertise. Infuse real stories, original research, and SME insights into your content.

According to Liz Reid, the system learns which formats (text, forums, video) users engage with most and adapts rankings accordingly.

To be honest, if you look at the SERPs these days, it’s pretty clear these factors were built into the latest algo update.

📧 Social posts that actually earn email subs

Is posting on social a valid way to grow email subs?

Growth in Reverse ran a 30-day social posting sprint. 128 people joined, 92 posted regularly, and they added a total of 14,031 followers.

The co-host, Dylan, earned 107 followers and 9 new subscribers. The host, Chenell, hit 501 new followers and 89 subscribers, driven mostly by 3 posts. 

The #1 winner, Tom Orbach of Marketing Ideas, shared his lessons:

• Your first 2 lines = 90% of success. Focus your hook to stop the scroll. “Use numbers in the hook.”
• Images = the other 10%. Use faces in images. Use saturation to make photos more aesthetic. If it’s a screenshot, annotate it with arrows, highlights, and emojis.
• Only focus on 1 idea per post. Every time he crammed multiple points into a post, it didn’t perform as well.
• Only talk about your story if it helps others. In other words, make your story inspire, teach, or validate others.
• Ditch your “professional” persona. Posts about your personal life are more likely to go viral.

Warning: Posting every day is a total grind that can easily lead to creative burnout. 

I think you could supplement this problem by repurposing the in-depth content you already have (but you have to already have a repository of quality content).

😅 “Pipeline looks healthy.”

*quietly counts email subs as opportunities*

🗞️ Stories to not doomscroll

AI will not save your brand voice without your help. Train assistants on your style guide and goals to join the 79% of businesses increasing quality with AI.

AI search is reviving SEO budgets. 61.2% plan to increase SEO spend as brands chase visibility in AI answers over clicks.

ChatGPT’s Atlas browser will shake up SEO dashboards. Agent mode generates indistinguishable human-like clicks, risking wasted ad spend and polluted analytics across campaigns.

LLM referrals lag behind Google Search for buyers. ChatGPT drives ~0.2% of sessions and converts worse than Google, email, and affiliates, with lower revenue per visit.

YouTube rolls out deepfake defense. Likeness detection expands to all monetized channels, letting creators spot AI face misuse and request removals, reducing brand-endorsement scams.

Black-hat GEO is already here. AI adoption hit 38% in 2025, fueling mass spam, fake E-E-A-T, and schema cloaking that trigger penalties and reputation damage.

AI assistants often misquote the news. 45% of news answers had significant issues, with Gemini being the worst at 76%. Verify before you cite!

ChatGPT search is gaining on Google. It reportedly hit 1 billion daily searches, pacing toward Google-like volume by 2030 if growth rates holds.

Most companies saw huge traffic declines in 2025. Only 7% of companies have seen an increase.

🤝 Need a hand with your content marketing?

I run Stat Digital, a fractional content marketing team for B2B SaaS companies.

We can help you:

• Create blogs that capture ready-to-buy leads from SEO.
• Launch and run newsletters to nurture the thousands of neglected contacts going stale in your CRM (like this one)

👉 Want me to audit your current marketing strategy? Schedule a free strategy session here.