It’s safe to say what worked perfectly last year for SEO no longer works the same today. The first 2 stories in this newsletter highlight my BIGGEST findings for adapting. In this edition: š How I’m building out new marketing plans for AI search domination I have been rebuilding how I approach bottom-of-funnel search for …
AI now refers B2B businesses leads. But AI doesn’t read pages like humans do. So, how do you make your website easier for AI to cite and recommend? In this edition: ā” Your SEO debt is killing your AI visibility AI search does not care how proud you are of your SEO rankings. Reza Moaiandinās …
It’s never been more important to keep up with the news if you’re a content marketer. In this edition: š£ Googleās VP of Product reveals how AI recommends businesses Googleās VP of Product, Robby Stein, sat down for an interview on the Silicon Valley Girl Podcast, where he revealed some hints on how AI search decides …
How to get picked first by Googleās AI (according to Googleās VP of Product) Read More »
I’m just going to say it: Most B2B marketers are too caught up in generating content with AI that they’re forgetting how to create what people REALLY want. In this edition: š§ What B2B marketers can learn from a DJ on YouTube Iāve been watching more non-B2B creators lately, and honestly, thatās where the best …
What B2B marketers can learn from a DJ on YouTube Read More »
Which headline would you trust more? 1) How to Bake a Cake in 9 Steps 2) I Thought I Couldnāt Bake Until I Tried This Cake Recipe (Now 3 Friends Use It Too) Don’t lie. š š§² Earn the click in AI Overviews POV: You finally start ranking on Google after infusing your unique POV …
How to win clicks like Mr Beast in the AI search era Read More »
I’d love to hear from you: What are you currently working on to build your visibility in AI answers? In this edition: š§ Whoās winning AI visibility in B2B right now? Hereās the hard truth: AI search doesnāt believe you just because you say youāre the best. According to Semrushās 2025 AI Visibility Index, ChatGPT …
Most AI users only click when they’re in the decision-making process. Sooo, are we creating content for AI or humans? In this edition: š Most AI Mode users don’t click away Kevin Indig watched 37 people complete 250 tasks in Googleās AI Mode, and the pattern is blunt: People read the panel, make up their …
Clicks are dwindling from traditional search, and users are relying more on AI and social to make purchasing decisions. But what does the data actually show us? In this edition: š§ Where the frick is your web traffic coming from? When was the last time you dug into your Google Analytics to figure out how …
PSA: Check where your website traffic is coming from! Read More »
Before GPT-3 changed marketing forever, Fergus Dyer-Smith was posting about the AI future. Now, heās my go-to voice for learning how AI will change marketing (and the world). In this edition: š¬ How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Fergus Dyer-Smith is the founder of Wooshii, a company thatās evolved from video …
How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Read More »
Companies are more hesitant than ever to invest in SEO. Letās face it: This economy sucks, so who wants to wait 12 months to get an ROI? If youāve been creating content and ādoing SEOā for months ā and youāre still not getting results ā I have a solution for you. It has taken 9 …
Blog Revamp Case Study: 3X More Traffic & 7X More Signups Read More »
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