This is the first time I’ve ever spoken publicly of this new AI-SEO tactic for getting perfect-fit customers from search (quickly). You’ll want to take notes… In this edition: 💥 How I beat the “SEO takes 6-12 months” myth for a B2B startup starting from ZERO Generating new paid customers within a month from content …

How a B2B startup got their 1st customer from SEO in 1 month (starting from ZERO) Read More »

Hello to my ever-so-loyal email list! I hope you’re having as much fun as I am figuring out new marketing plans actually built for 2026. Last week I took a detox from Content Detox, but now I am so back (I was actually in NYC for my friend’s wedding). One thing I’m realizing about showing …

20 data-backed signals that actually move ChatGPT citations Read More »

It’s safe to say what worked perfectly last year for SEO no longer works the same today. The first 2 stories in this newsletter highlight my BIGGEST findings for adapting. In this edition: 🔍 How I’m building out new marketing plans for AI search domination I have been rebuilding how I approach bottom-of-funnel search for …

How I’m adapting to SEO 2.0 Read More »

AI now refers B2B businesses leads. But AI doesn’t read pages like humans do. So, how do you make your website easier for AI to cite and recommend? In this edition: ⚡ Your SEO debt is killing your AI visibility AI search does not care how proud you are of your SEO rankings. Reza Moaiandin’s …

Your SEO debt is killing your AI visibility Read More »

It’s never been more important to keep up with the news if you’re a content marketer. In this edition: 🍣 Google’s VP of Product reveals how AI recommends businesses Google’s VP of Product, Robby Stein, sat down for an interview on the Silicon Valley Girl Podcast, where he revealed some hints on how AI search decides …

How to get picked first by Google’s AI (according to Google’s VP of Product) Read More »

I’m just going to say it: Most B2B marketers are too caught up in generating content with AI that they’re forgetting how to create what people REALLY want. In this edition: 🎧 What B2B marketers can learn from a DJ on YouTube I’ve been watching more non-B2B creators lately, and honestly, that’s where the best …

What B2B marketers can learn from a DJ on YouTube Read More »

Which headline would you trust more? 1) How to Bake a Cake in 9 Steps 2) I Thought I Couldn’t Bake Until I Tried This Cake Recipe (Now 3 Friends Use It Too) Don’t lie. 😉 🧲 Earn the click in AI Overviews POV: You finally start ranking on Google after infusing your unique POV …

How to win clicks like Mr Beast in the AI search era Read More »

I’d love to hear from you: What are you currently working on to build your visibility in AI answers? In this edition: 🧠 Who’s winning AI visibility in B2B right now? Here’s the hard truth: AI search doesn’t believe you just because you say you’re the best. According to Semrush’s 2025 AI Visibility Index, ChatGPT …

Who’s winning AI visibility in B2B right now? Read More »

Most AI users only click when they’re in the decision-making process. Sooo, are we creating content for AI or humans? In this edition: 🔎 Most AI Mode users don’t click away Kevin Indig watched 37 people complete 250 tasks in Google’s AI Mode, and the pattern is blunt: People read the panel, make up their …

Are we creating content for AI or humans? Read More »

Clicks are dwindling from traditional search, and users are relying more on AI and social to make purchasing decisions. But what does the data actually show us? In this edition: 🧭 Where the frick is your web traffic coming from? When was the last time you dug into your Google Analytics to figure out how …

PSA: Check where your website traffic is coming from! Read More »