I’d love to hear from you: What are you currently working on to build your visibility in AI answers? In this edition: 🧠 Who’s winning AI visibility in B2B right now? Here’s the hard truth: AI search doesn’t believe you just because you say you’re the best. According to Semrush’s 2025 AI Visibility Index, ChatGPT …
Most AI users only click when they’re in the decision-making process. Sooo, are we creating content for AI or humans? In this edition: 🔎 Most AI Mode users don’t click away Kevin Indig watched 37 people complete 250 tasks in Google’s AI Mode, and the pattern is blunt: People read the panel, make up their …
Clicks are dwindling from traditional search, and users are relying more on AI and social to make purchasing decisions. But what does the data actually show us? In this edition: 🧭 Where the frick is your web traffic coming from? When was the last time you dug into your Google Analytics to figure out how …
PSA: Check where your website traffic is coming from! Read More »
Before GPT-3 changed marketing forever, Fergus Dyer-Smith was posting about the AI future. Now, he’s my go-to voice for learning how AI will change marketing (and the world). In this edition: 🎬 How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Fergus Dyer-Smith is the founder of Wooshii, a company that’s evolved from video …
How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Read More »
Companies are more hesitant than ever to invest in SEO. Let’s face it: This economy sucks, so who wants to wait 12 months to get an ROI? If you’ve been creating content and “doing SEO” for months – and you’re still not getting results – I have a solution for you. It has taken 9 …
Blog Revamp Case Study: 3X More Traffic & 7X More Signups Read More »
We recently worked with a sales-led B2B fintech company that relied almost entirely on cold calling to grow. Before working together, they didn’t have a content engine to attract inbound demand. They wanted to start growing more through inbound and SEO, but they were struggling with: But after one year of working together, 27 blog …
How We Grew a B2B Fintech Company by $200k ARR in 6 Months Read More »
If you’ve been active on LinkedIn and Instagram lately, then you know carousel posts have become H-O-T. Before writing this post, I skimmed my feed, and 30% of all the organic posts were carousel posts. Can you guess the posts that also had the most engagement? Yep. Carousel posts. At this point, it’s pretty obvious …
How to Repurpose a Blog Post into a Carousel for Social Read More »
If you find yourself in the B2B content marketing world of LinkedIn, you’ve probably heard many marketers talk about “Subject Matter Expert Interviews.” As a content marketer who hasn’t yet made use of Subject Matter Experts (SMEs), this might sound a bit intimidating. It’s easy as a writer to stay inside of your comfort zone …
In my first year operating my content marketing agency, I made a huge mistake that cost my company thousands of dollars. And caused a new client to churn after the first month. (Talk about stress… 😅) So how did I screw up? I took on a client in a complex industry that I didn’t have …
How to Create B2B Customer-Focused Content that Converts Read More »
