In late Q1 of 2021, we signed a sales-led B2B fintech company as a new content marketing client. Before working together, they were primarily growing through cold calling with their sales team. They wanted to start growing more through inbound and SEO, but they were struggling with: But after one year of working together, 27 …
How We Grew a B2B Fintech Company by $200k ARR in 6 Months Read More »
Companies are more hesitant than ever to invest in SEO. Let’s face it: This economy sucks, so who wants to wait 12 months to get an ROI? If you’ve been creating content and “doing SEO” for months – and you’re still not getting results – I have a solution for you. It has taken 9 …
Blog Revamp Case Study: 3X More Traffic & 7X More Signups Read More »
If you’ve been active on LinkedIn and Instagram lately, then you know carousel posts have become H-O-T. Before writing this post, I skimmed my feed, and 30% of all the organic posts were carousel posts. Can you guess the posts that also had the most engagement? Yep. Carousel posts. At this point, it’s pretty obvious …
How to Repurpose a Blog Post into a Carousel for Social Read More »
If you find yourself in the B2B content marketing world of LinkedIn, you’ve probably heard many marketers talk about “Subject Matter Expert Interviews.” As a content marketer who hasn’t yet made use of Subject Matter Experts (SMEs), this might sound a bit intimidating. It’s easy as a writer to stay inside of your comfort zone …
In my first year operating my content marketing agency, I made a huge mistake that cost my company thousands of dollars. And caused a new client to churn after the first month. (Talk about stress… 😅) So how did I screw up? I took on a client in a complex industry that I didn’t have …
How to Create B2B Customer-Focused Content that Converts Read More »
