Let’s not jump to conclusions. A LOT of marketers are being misled right now. In this edition: 🚨Did Google just nuke self-promotional listicles? (Not really.) Last week, SEOs were cranking out “Best [Product]” listicles and ranking themselves #1. This week, they’re panic-deleting them…? All because Lily Ray published an article that highlighted several major SaaS […]

2 years ago, you really only needed to focus on your website to show up in search. But today, social media platforms and forums have taken over traditional rankings AND AI Search. In this edition: 🔗 Off-site content is quietly becoming AI search fuel One of the biggest shifts in AI search right now has

According to Google’s long-term goal, GEO shouldn’t have to exist. But that’s not stopping marketers from trying to spam every GEO hack that pops up on their LinkedIn feed. In this edition: 🤢 B2B has the AI ick Have you ever looked at your competitor’s content and thought: “How are they okay with publishing this

What’s your plan to show up in AI Search? There’s now a clear path to dominating AI results in the zero-click search world. In this edition: 🧠 A 90-day SEO playbook for AI-driven search visibility In SERPs with AI summaries, users click traditional results roughly 8% of the time. That means ranking alone isn’t enough

There are 2 things AI prefers for the content it sources: 1) It’s fresh and relevant and… 2) It gives specific answers In this edition: 🕒 Fresh content shows up more in search and AI Ahrefs’ new study dug into how freshness affects rankings and AI citations. The verdict: content that stays current keeps getting

Merry (late) Christmas! Dark SEO is the SEO of the future. But how can we justify the spend with messy attribution? In this edition: 🕳️ Dark SEO dies in the board meeting 🗞️ Stories to not doomscroll 🕳️ Dark SEO dies in the board meeting You’ve heard of dark social…  but now we have “dark

This is the first time I’ve ever spoken publicly of this new AI-SEO tactic for getting perfect-fit customers from search (quickly). You’ll want to take notes… In this edition: 💥 How I beat the “SEO takes 6-12 months” myth for a B2B startup starting from ZERO Generating new paid customers within a month from content

Hello to my ever-so-loyal email list! I hope you’re having as much fun as I am figuring out new marketing plans actually built for 2026. Last week I took a detox from Content Detox, but now I am so back (I was actually in NYC for my friend’s wedding). One thing I’m realizing about showing

It’s safe to say what worked perfectly last year for SEO no longer works the same today. The first 2 stories in this newsletter highlight my BIGGEST findings for adapting. In this edition: 🔍 How I’m building out new marketing plans for AI search domination I have been rebuilding how I approach bottom-of-funnel search for

AI now refers B2B businesses leads. But AI doesn’t read pages like humans do. So, how do you make your website easier for AI to cite and recommend? In this edition: ⚡ Your SEO debt is killing your AI visibility AI search does not care how proud you are of your SEO rankings. Reza Moaiandin’s