I’d love to hear from you: What are you currently working on to build your visibility in AI answers? In this edition: 🧠 Who’s winning AI visibility in B2B right now? Here’s the hard truth: AI search doesn’t believe you just because you say you’re the best. According to Semrush’s 2025 AI Visibility Index, ChatGPT …
Most AI users only click when they’re in the decision-making process. Sooo, are we creating content for AI or humans? In this edition: 🔎 Most AI Mode users don’t click away Kevin Indig watched 37 people complete 250 tasks in Google’s AI Mode, and the pattern is blunt: People read the panel, make up their …
Clicks are dwindling from traditional search, and users are relying more on AI and social to make purchasing decisions. But what does the data actually show us? In this edition: 🧭 Where the frick is your web traffic coming from? When was the last time you dug into your Google Analytics to figure out how …
PSA: Check where your website traffic is coming from! Read More »
Before GPT-3 changed marketing forever, Fergus Dyer-Smith was posting about the AI future. Now, he’s my go-to voice for learning how AI will change marketing (and the world). In this edition: 🎬 How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Fergus Dyer-Smith is the founder of Wooshii, a company that’s evolved from video …
How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Read More »
