I’m just going to say it: Most B2B marketers are too caught up in generating content with AI that they’re forgetting how to create what people REALLY want. In this edition: 🎧 What B2B marketers can learn from a DJ on YouTube I’ve been watching more non-B2B creators lately, and honestly, that’s where the best […]

Which headline would you trust more? 1) How to Bake a Cake in 9 Steps 2) I Thought I Couldn’t Bake Until I Tried This Cake Recipe (Now 3 Friends Use It Too) Don’t lie. 😉 🧲 Earn the click in AI Overviews POV: You finally start ranking on Google after infusing your unique POV

I’d love to hear from you: What are you currently working on to build your visibility in AI answers? In this edition: 🧠 Who’s winning AI visibility in B2B right now? Here’s the hard truth: AI search doesn’t believe you just because you say you’re the best. According to Semrush’s 2025 AI Visibility Index, ChatGPT

Most AI users only click when they’re in the decision-making process. Sooo, are we creating content for AI or humans? In this edition: 🔎 Most AI Mode users don’t click away Kevin Indig watched 37 people complete 250 tasks in Google’s AI Mode, and the pattern is blunt: People read the panel, make up their

Clicks are dwindling from traditional search, and users are relying more on AI and social to make purchasing decisions. But what does the data actually show us? In this edition: 🧭 Where the frick is your web traffic coming from? When was the last time you dug into your Google Analytics to figure out how

Before GPT-3 changed marketing forever, Fergus Dyer-Smith was posting about the AI future. Now, he’s my go-to voice for learning how AI will change marketing (and the world). In this edition: 🎬 How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Fergus Dyer-Smith is the founder of Wooshii, a company that’s evolved from video