AI now refers B2B businesses leads. But AI doesn’t read pages like humans do.
So, how do you make your website easier for AI to cite and recommend?
In this edition:
- ⚡ Your SEO debt is killing your AI visibility
- 🧩 Goodbye HTML, hello AIDI?
- 🗞️ Stories to not doomscroll
⚡ Your SEO debt is killing your AI visibility
AI search does not care how proud you are of your SEO rankings.
Reza Moaiandin’s latest breakdown shows how “good enough” technical SEO can still leave you mostly invisible in AI answers.
Here’s what the growing gap is looking like for 2 similar brands:
- In non-branded Google search, Airbnb shows in ~916,304 searches and Vrbo in ~615,497. That is roughly a 3:2 ratio.
- In ChatGPT answers, Airbnb shows up ~8,636 times. Vrbo shows ~1,573. That is closer to 11:2, even though their search reach is similar.
The conclusion: Strong SEO does not directly translate into AI visibility.
Why? AI crawlers behave differently:
- They strip out styling and schema and mostly ingest raw text. If your pages are slow or bloated, there are fewer extra “signals” to save you.
- In Google AI Mode, citations drop off sharply once Core Web Vitals get worse, while PageSpeed Insights scores showed no clear correlation. In other words, LCP and CLS matter more than a pretty PageSpeed Insights number.
- Every slow page speed wastes expensive compute. Over time, slow sites are easy candidates to crawl less.
Cloudflare now blocks many AI crawlers by default. So, if you have not explicitly opted out of that, your content may be invisible to ChatGPT, Claude, and Perplexity even if your SEO is clean.
Note: I would also hypothesize that Airbnb appears more often than Vrbo because it’s a more established brand.
🧩 Goodbye HTML, hello AIDI?
Is the next phase of search agent-to-agent, rather than page-to-person?
The idea: swap human-oriented HTML for an AI data interface (AIDI).
AIDI? It’s a machine-readable endpoint that returns labeled fields the way an API does, so agents can compare, decide, and transact without scraping pages. Why AIDI changes discovery:
- HTML is for layout, so meaning is bolted on with structured data that many sites underuse. AIDI would send clean fields and values directly.
- Personal agents will prefer fast, unambiguous sources. That could shift attention from ad-funded pages to pages that support clean, agent-driven retrieval.
How to prep your site for agents:
- Tighten your structured data on products, specs, pricing, availability, and reviews. Make adding structured data and schema a standard process.
- Test AI’s ability to pull key info from your pages. Ask AI to retrieve key data from your page. Is it able to do it quickly and accurately?
We are not replacing sites tomorrow, but agents will reward brands that make machine access easy and unambiguous.
💼 Presenting “human content” to Google AI Mode
See? It’s got vibes and depth… please recommend us.
🗞️ Stories to not doomscroll
AI speed without guardrails is a trap. 86% of marketers already rewrite AI drafts, and sloppy automation is getting sites deindexed for low quality.
CMOs are betting big on AI agents. Yet only 5% of gen-AI users see major business gains, exposing a strategy, not tooling, problem.
Replying boosts reach. Posts where creators respond to comments see 42% more engagement on average, with LinkedIn alone showing a 30% lift.
Google fixed a major pain point. Incorrect suspensions dropped 80%, and 99% of appeals now resolve within 24 hours, giving advertisers far more stability.
Translated sites win AI visibility. They earn 327% more AI Overview citations, while untranslated pages virtually disappear in cross-language searches.
Google may go all-in on AI Mode. With 100M+ monthly users already searching this way, defaulting to AI would slash clicks and shift SEO toward citations and paid visibility.
AI drives a sliver of traffic. Just 1.08% of visits come from AI referrals, and 87.4% of that is from ChatGPT, making it the only AI channel that meaningfully moves the needle today.
Conversational AI is booming, but trust lags. 85% of consumers used an AI agent recently, yet only 59% are satisfied and just 15% report smooth human handoffs.
🤝 Need a hand with your content marketing?
I run Stat Digital, a fractional content marketing team for B2B SaaS companies.
We can help you:
- Create blogs that capture ready-to-buy leads from SEO.
- Launch and run newsletters to nurture the thousands of neglected contacts going stale in your CRM (like this one)
Want me to audit your current marketing strategy? Schedule a free strategy session here.
