I’m just going to say it: Most B2B marketers are too caught up in generating content with AI that they’re forgetting how to create what people REALLY want. In this edition: đ§ What B2B marketers can learn from a DJ on YouTube Iâve been watching more non-B2B creators lately, and honestly, thatâs where the best […]
What B2B marketers can learn from a DJ on YouTube Read More »
Which headline would you trust more? 1) How to Bake a Cake in 9 Steps 2) I Thought I Couldnât Bake Until I Tried This Cake Recipe (Now 3 Friends Use It Too) Don’t lie. đ đ§Č Earn the click in AI Overviews POV: You finally start ranking on Google after infusing your unique POV
How to win clicks like Mr Beast in the AI search era Read More »
I’d love to hear from you: What are you currently working on to build your visibility in AI answers? In this edition: đ§ Whoâs winning AI visibility in B2B right now? Hereâs the hard truth: AI search doesnât believe you just because you say youâre the best. According to Semrushâs 2025 AI Visibility Index, ChatGPT
Whoâs winning AI visibility in B2B right now? Read More »
Most AI users only click when they’re in the decision-making process. Sooo, are we creating content for AI or humans? In this edition: đ Most AI Mode users don’t click away Kevin Indig watched 37 people complete 250 tasks in Googleâs AI Mode, and the pattern is blunt: People read the panel, make up their
Are we creating content for AI or humans? Read More »
Clicks are dwindling from traditional search, and users are relying more on AI and social to make purchasing decisions. But what does the data actually show us? In this edition: đ§ Where the frick is your web traffic coming from? When was the last time you dug into your Google Analytics to figure out how
PSA: Check where your website traffic is coming from! Read More »
Before GPT-3 changed marketing forever, Fergus Dyer-Smith was posting about the AI future. Now, heâs my go-to voice for learning how AI will change marketing (and the world). In this edition: đŹ How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Fergus Dyer-Smith is the founder of Wooshii, a company thatâs evolved from video
How Fergus Dyer-Smith reshaped enterprise video production with AI-enabled humans Read More »
Companies are more hesitant than ever to invest in SEO. Letâs face it: This economy sucks, so who wants to wait 12 months to get an ROI? If youâve been creating content and âdoing SEOâ for months â and youâre still not getting results â I have a solution for you. It has taken 9
Blog Revamp Case Study: 3X More Traffic & 7X More Signups Read More »
We recently worked with a sales-led B2B fintech company that relied almost entirely on cold calling to grow. Before working together, they didnât have a content engine to attract inbound demand. They wanted to start growing more through inbound and SEO, but they were struggling with: But after one year of working together, 27 blog
How We Grew a B2B Fintech Company by $200k ARR in 6 Months Read More »
If youâve been active on LinkedIn and Instagram lately, then you know carousel posts have become H-O-T. Before writing this post, I skimmed my feed, and 30% of all the organic posts were carousel posts. Can you guess the posts that also had the most engagement? Yep. Carousel posts. At this point, itâs pretty obvious
How to Repurpose a Blog Post into a Carousel for Social Read More »
If you find yourself in the B2B content marketing world of LinkedIn, youâve probably heard many marketers talk about âSubject Matter Expert Interviews.â As a content marketer who hasnât yet made use of Subject Matter Experts (SMEs), this might sound a bit intimidating. Itâs easy as a writer to stay inside of your comfort zone
How to Create Outstanding SME Content Read More »
"When I want to read great content about content, written for content people who love content... I read Jacob's newsletter. "
~ Lucy O'Boyle, Head of Content at Insignis
