If you’ve been active on LinkedIn and Instagram lately, then you know carousel posts have become H-O-T. Before writing this post, I skimmed my feed, and 30% of all the organic posts were carousel posts. Can you guess the posts that also had the most engagement? Yep. Carousel posts. At this point, it’s pretty obvious …
How to Repurpose a Blog Post into a Carousel for Social Read More »
If you find yourself in the B2B content marketing world of LinkedIn, you’ve probably heard many marketers talk about “Subject Matter Expert Interviews.” As a content marketer who hasn’t yet made use of Subject Matter Experts (SMEs), this might sound a bit intimidating. It’s easy as a writer to stay inside of your comfort zone …
In my first year operating my content marketing agency, I made a huge mistake that cost my company thousands of dollars. And caused a new client to churn after the first month. (Talk about stress… 😅) So how did I screw up? I took on a client in a complex industry that I didn’t have …
How to Create B2B Customer-Focused Content that Converts Read More »
